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Old 03-08-2009, 03:45 PM   #23 (permalink)
angus
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It is also possible to get lucky. On my site, I posted an article called Weird Beliefs, and for some reason it moved right up to the third page of Google listings for searches on the phrase 'weird beliefs', and I started to notice hits on Google Analytics. The really cool thing is, people arriving via that search term are spending an average of 15 minutes on the site and reading about 7 pages. In other words, not only is it a good search term for me, but my site is good for the searchers as well—it's content they're interested in. I believe Google tracks behavior after a hit, so this has been helping

To enhance the effect, I made sure to work 'weird beliefs' into my meta tags, and I sprinkled the phrase into some of my other posts on the site. And I keep getting visitors via this 'organic' (unpaid) referral path—initially I got one or two per day, then five or six, and yesterday I got 12! And the time on site is staying high, so I'm sure I'm gaining regular readers.

And here's the cool thing: as of this morning, that post is the 6th hit overall—1st page!—for the phrase weird beliefs. Since I was getting okay numbers of referrals with the post on pages three and then two, I'll be getting snowballing numbers now that it's higher.

So first, get lucky. Then, notice that you got lucky by spending time with your Google Analytics reports—there's a ton of info in there, and it's awesome to know how and why people are coming to your site. And then, enhance your luck by adapting your site.

cheers,
Angus
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Angus W. Stocking, L.S.
Belief Systems & Other BS
"Change your beliefs, change your world."
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