I thought about something today.
I wouldn't do too many free games in the beginning. Try to make them very playable demos. This way you'll learn how to make good demos and where to cut "off" the demo player to encourage them buying. Also, people don't get used to your services being free.
You can make the demos 80% playable in the beginning and reduce it to the usual 5%-10% of game content playable in the demo, learning as you go.
Your very first game could well be free, since there's not much to demo in Tetris, but think of the concept. Knowing how to demo is very important.
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