I think the tricky part about making money online is that you'll usually fail if making money is your primary aim.
The key for me was to think about providing value instead. When you think hard about how to provide value and about how to get that value into the hands of as many people as possible, you'll create something positive. If it's good, you'll attract traffic via word of mouth. And with traffic comes income.
This is why a lot of popular online services are started with the idea, "Build a great service, and figure out how to monetize it later." Although people still fail with that model, it is valid. However, I think you should at least have an idea of how you'll monetize a site when you do have tons of traffic.
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