The thread starter just used a cocky title for his article and therefore polarized people and inspired a lot of criticism, as well as praise. I would see this as a good marketing technique. The words people use are not always what they think, or exactly what they think. Bloggers actually use keyword research tools to see what people are looking for. Maybe he found out that 10.000 people a month search for "do you have a friend who is a looser". I don't know. But I think the overall message is important. Besides, this message can be interpreted positively or negatively according to each person's experience. Some people want to learn what they can from an article and use that information, others want to criticize a part of the article which they believe is useless.
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