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"'Eat that frog' - Brian Tracy, imagine if everyday you had to eat a frog (metaphor for the task that is important which you procrastinate to do). Scenario 1: If you procrastinate then your frog will haunt you throughout your day and you will not complete your other tasks with much enthusiasm and satisfaction.
Scenario2: If you do eat your frog first, you will have a certain surge of energy and enthusiasm throughout the day. Also the other tasks will be completed in a better state of mind, satisfaction and less erroneous."
Here is another addition.
"Get someone to look over your shoulder": in the beginning when I started my self-employment I had a partner who had as much to gain and to lose on our venture. We had our share of work to do but we always kept each other "on our toes". Daily and even hourly updates. I must say the productivity was at its peak. Presently I have no partner and my productivity is low.
So "eat your frog" and "have someone to look over your shoulder"