The book itself is probably your typical over priced, disappointing e-book:
- 60 pages of text, with huge font
- Lots of typos
- And most importantly, the advice is totally recycled and unoriginal and is often the kind of stuff you can find for free elsewhere (in this case, probably NLP and mirroring type advice)
Most of these info marketers put fifty times more effort into writing their sales copy and marketing their product, then making a good product in the first place. They often get someone else to write their book for them.
In this case he's trying to push insecurity buttons, and tap into your desire for a magic, quick, effortless solution. He's is also being so over the top obnoxious that it will hopefully pique your curiosity.