In business sense , it's the "blue ocean" strategy (a repackaged old business concept) that Bill gate pursued decades ago . It's a really simple concept that would lead to potential extraordinary success but majority of us prefer to do things that the crowd does (eg: like opening a new cafe shop just next to a cafe shop , or getting a degree in certain field because everybody does it)
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The Blue Ocean Strategy is a business strategy regarding the capturing of uncontested market space, thereby making competition irrelevant
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I think Steve's blog is a pretty good example of blue ocean strategy
. I see that many all of us are so hungry for that fleeting moment of inspiration to keep thriving forward, and Steve is there at the right time to act as a passionate provider.
