New member here, lover of all things motivational and also running our own music business (dance music act)..
music as a business, i suppose i see it as any other business, target markets, what do your customers want, same as if I was making mugs, thousands of competitors, I just need to figure out my target market, my USP and why mine is better than others.
I think that as a musician its easy to get hung up on the 'artistic' side of the business, and thats where many ppl fail. I would love to get a record company to give me huge wads of cash, go off to a studio lock in and record my next masterpiece, but the economy and the industry (any industry for that matter, isnt like that)
as an independent band, I know that i have to work my butt off sending out promos, releasing my records on the net through itunes and cdbaby, and doing all the stuff a record label would do if it was supporting me.
its hard, but so is any startup. but how much do you really want it.
I keep myself fired up listening to brian tracey paul mckenna, tony robbins, anything that will get me to my goal.
Hard fact is also that in the music industry you must never forget to sell sell sell your music, its easy to forget its a product...
usual swat analysis strength weakness opportunitues threats also must be focused on.
our business isnt in profit yet, but we are gaining momentum (and its taken a long long time).
drop by http://www.kandystand.com
to check our act out if dance music is your thang, we think our music is actually very motivational ourselves, and when we are working out on our crosstrainer it helps us get through the session....
keep the faith, keep learning, developng and growing, you can achieve your goals, and enjoy the journey,,,,,,
Off to look at the rest of this forum as I find it very interesting