Dating Specialist,
I thought the same way at first when I got into it, but a part of me always knew something was wrong if I had to pretend to be somebody else to get women. Steve's articles just instantly strung so many chords with me when I first read them that I almost felt like it was a part of myself speaking back to me.
I'm by no means a master PUA yet (I'd say far from it), but I still support the community because I think at its core, it really is about personal development. I read so many quick fix articles about dating and women that when I read about the mentality of Neil Strauss, Mystery, and Zan I felt they were promoting something very different.
They always say it's completely our own fault for not getting women, which totally clicks with me as I believe we must take 100% responsibility for our lives.
Although I have to admit, sometimes it's fun just to go out and sarge with failure in mind