Quote:
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Originally Posted by Steve Pavlina On the other hand, if you only deliver value but don’t create it, then you’re delivering someone else’s value. This isn’t a terrible approach in the short run, but it’s a short-sighted long-term strategy if this is all you do. There’s nothing particularly special about delivering other people’s value. Anyone can do it. Anyone can sign up for affiliate programs or join an MLM program or become a reseller. |
Perhaps Steve was just trying to keep the article (comparatively) short, but this ignores the fact that there's a ton of value provided in delivering someone else's value.
You may be familiar with the article
Seven Keys to Shareware Success. Like the author of that article points out, ensuring that the customers are aware of and appreciate the product is just as vital a role as creating the product in the first place.
There's a real knack to delivering someone else's value, and that, in itself creates value.
The skilled store owner who applies their time, effort and hard-earnt experience to figuring out how to best meet their customer's wants and needs, and makes it such a pleasure for their customers that they want to come back is hardly a moocher.