Robert Cialdini made clear in his work that scarcity will result in a higher value judgement in all areas of life.
Whether you want to sell a designer chair and say: "It's a limited edition and there are only 100 build world wide.", that increases perceived value.
Human generally value scarce things more.
Most people think that a higher price equals a higher value. A bottle of high priced wine even tastes better than the same wine in a lower priced bottle. It's human nature.
There guys who try to use scarcity princples to increase their perceived value in the eyes of a girl in the Pickup Artist camp and their girls who do the same thing to guys.
It seems to be a technique that effects people.
It's your choice whether or not and in what extend you want to play mind games to increase your perceived value.
You should also be clear that this in only one of many different ways out there to increase perceived value.
Additionally, if you reduce your own ability to communicate authentically (if you had that ability before), because you focus on mind games that will also reduce your perceived value since people want to be around authentic people.
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