Tyler Durden is the Brad Pitt character from Fight Club. I don't remember hiim talking about calibration in the movie, but it's been a while since I've seen it.
However, in the book The Game by Neil Strauss, one of the pick-up artist characters is also named Tyler Durden. I've never had any interaction with him, and I don't own any of his products, so I don't know what he's like in real life. The Game paints him in a pretty negative light (like a manipulative social machine), but that could be because he's a competitor of Strauss', isn't he?
The only guy from the PUA community that I've personally met is Zan Perrion -- we met during the summer when he came to Vegas. He seemed like a pretty cool guy. There's a chapter about him in The Game.
One of the reasons I decided to use a social dynamics example for this article is because I have a lot of readers in the PUA community. I don't know exactly how they first got turned on to my website, but I see a lot of pingbacks from blogs and forums in that community. I even did a recent radio interview for a PUA-related show.
I'm not a pick-up artist myself, but I recognize that this is a path that leads a lot of guys into self improvement. There's a dark side to that field (read The Game to learn more about it), but it has many positive aspects as well.
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