Quote:
Originally Posted by tc33  Credibility, of any type, typically takes a long time to build, but only a single action to destroy. |
That depends on your marketing budget.
Problems like bad PR due to debeaking chickens or feeding cows cement dust to increase their weight can be effectively addressed with a few billion dollars of advertising, some political lobbying, and harsh penalties for whistleblowers. At least that's the current strategy being employed by the animal products industry. It works pretty well as long as most people prefer to keep their heads in the sand.
Does the cigarette industry have credibility? Or the oil industry? It doesn't really matter if people are already addicted to their products.
As for PETA I'm on their list to receive their progress updates every week or two. Most people don't want to know the kinds of things they uncover, and you won't see a lot of their work in the mainstream press because the dominant advertisers won't allow it. The info is all available for free on their various web sites though, such as
People for the Ethical Treatment of Animals (PETA): The animal rights organization. FWIW PETA has actually made quite a bit of progress this year and has gotten many companies and organizations to stop torturing animals needlessly. Many people dislike their tactics, but they are making a dent in animal cruelty.