I pimp my journal for the publicity, not for the money. Actually, if I could make money from my journal, that would be awesome... but it's not going to happen because I'm not willing to figure out how to do it.
I want the publicity because my ideas don't receive enough criticism. This is either because I'm always right (and that's hard to buy even for me), or because not enough/the wrong people are reading them. So I want to get my ideas out there because, if I'm right, then other people should know about them, and if I'm wrong, I'd like to know that.
I also started in 2002. And it's a journal, not a blog.