Not sure what the best approach is, but I myself don't care too much what other people think of me.
All you can do is be friendly to everybody, work hard, join in on non-work related conversations and just enjoy being you.
One of the things I really like to do at my work is organise all the social events. We do a regular Wednesday BBQ, where I get numbers, go and purchase the food then cook for all. I also enjoy organising sporting events.
Just be yourself, get involved and not worry too much about what other people may or may not be thinking.
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