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Still Growing · 10-06-2008, 02:43 PM

Brutha,
I understand what you are saying and if you literally look at the words perceived value and break them down you are right however in the use of many industry jargons they take on new meaning and their own definitions.

Perceived value in this instance is throughout consumption. Also it is subjective and opinion based. It only matters if the customer perceives the value. Selling a lemon car would not constitute perceived value simply because the customer thought they were getting something they were not. Hence no value has been created.

When a consumer buys a product value can be created by the company during the purchasing experience however the product begins to create value once the product is being consumed. It is not until after use can a product's true perceived value be measured. It is therefore that when business people speak about creating a perceived value does it mean real value (at least to that specific consumer)

I know you tend to question everything I say out of habit...
Are you a marketer too? I mean.... I do this for a living for years and graduated from Business School with a Marketing major. I think I know what I'm talking about.

10-06-2008, 02:43 PM	#29 (permalink)
Still Growing Senior Member Join Date: Nov 2006 Posts: 909	Brutha, I understand what you are saying and if you literally look at the words perceived value and break them down you are right however in the use of many industry jargons they take on new meaning and their own definitions. Perceived value in this instance is throughout consumption. Also it is subjective and opinion based. It only matters if the customer perceives the value. Selling a lemon car would not constitute perceived value simply because the customer thought they were getting something they were not. Hence no value has been created. When a consumer buys a product value can be created by the company during the purchasing experience however the product begins to create value once the product is being consumed. It is not until after use can a product's true perceived value be measured. It is therefore that when business people speak about creating a perceived value does it mean real value (at least to that specific consumer) I know you tend to question everything I say out of habit... Are you a marketer too? I mean.... I do this for a living for years and graduated from Business School with a Marketing major. I think I know what I'm talking about. Last edited by Still Growing; 10-06-2008 at 02:56 PM.