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Brutha,
You are taking the English too literally or don't understand the term "perceived value" as its used in the biz world. A customers perceived value or CPV is "evaluations of all the benefits and all the costs of an offering as compared to the customers’ perceived alternatives"
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In the business world you run advertisements to give man the impression that they will have more success with woman by buying a fast car.
It might be true that the customer finds out afterwards that those fast cars don't bring him the success with woman.
Firm still advertise with an intent to increase the perceived value of a product and will tell the world in the advertisement everything that they can get away with.
In addition we have a nice thread about the diamonds business in the other forum. DeBeers tries to increase the perceived value of their products by telling customers that the diamonds of other companies are blood diamonds.
Strategies like that do increase the perceived value in a business setting but don't produce real value.