Quote:
Originally Posted by Brutha  There a huge difference between value an perceived value. |
Brutha,
You are taking the English too literally or don't understand the term "perceived value" as its used in the biz world. A customers perceived value or CPV is "evaluations of all the benefits and all the costs of an offering as compared to the customers’ perceived alternatives"
Your used car analogy doesn't fit because the consumer will no longer see the value once they find out the car is a lemon.
Typically in the business world when you "add value" it is a given that the value will remain throughout the consumption of the product.
I can understand how you might have misunderstood...
