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Still Growing · 10-05-2008, 03:39 AM

Really? I see it different.

Focusing on money is a Push approach and focusing on value is Pull.

For example, the link you provided gave the example of Toyota. The pull is when the customers see the value in the autos and demand more to be built. The push is when a producer just figures they can make more money by producing more when in fact it creates waste because the demand is not large enough to consume the production.

The link you provided favored the pull rather than the push and I assume you favor focusing on creating value rather than focusing on money.

Another analogy I like to use in my company is "Pull through marketing" We go and create demand for our products and then our customers must order them to meet that demand. So essence we focus on creating value via pull through.

10-05-2008, 03:39 AM	#5 (permalink)
Still Growing Senior Member Join Date: Nov 2006 Posts: 944	Push vs Pull Really? I see it different. Focusing on money is a Push approach and focusing on value is Pull. For example, the link you provided gave the example of Toyota. The pull is when the customers see the value in the autos and demand more to be built. The push is when a producer just figures they can make more money by producing more when in fact it creates waste because the demand is not large enough to consume the production. The link you provided favored the pull rather than the push and I assume you favor focusing on creating value rather than focusing on money. Another analogy I like to use in my company is "Pull through marketing" We go and create demand for our products and then our customers must order them to meet that demand. So essence we focus on creating value via pull through.