Excuse me for being blunt, or not, but I see you as boring, shallow and rather ordinary. Your friend who likes jerks probably likes them because they are interesting.
What hobbies do you have besides work that are interesting. Do you go rock climbing, snorkling or anything like that. Have you wrote a book or played the piano? Are you into 17th century french literature?
Also, do you create an air of aliveness and exploration around you? Are you someone people would like to get to know better, or do they think they've gotten all of you in the first pass, even though they probably didn't?
I would not say work on being more interesting, but in looking at those things that you find interesting and work on putting more of them into your life. Everyone's got a secret list of things that they wish they could do that are exciting, use that as a basis.
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