Not exactly 10, but I love 9rules' 9 rules:
1. Love what you do.
2. Never stop learning.
3. Form works with function.
4. Simple is beautiful.
5. Work hard, play hard.
6. You get what you pay for.
7. When you talk, we listen.
8. Must constantly improve.
9. Respect your inspiration.
About 9rules
How did they help me?
9 Rules To Get Out of Plateaus