On a side note, why not provide some social value (in the form of money) to those who are starting out providing value but don't yet have, say, the success of Steve and Erin?
This could be fun for you, since you could get a variety of services and items in return, since that's the value these people offer. If you really like something, you could even pay them extra for their good work.
That's a powerful affirming quality in giving people value in some form for something they did well, especially when they're not aware of how well received some of their things are (I often give "value" in the form of feedback, and people seem to really like it because it's honest, and I see things that not everyone does).
You could also do things like this:
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