Personal Development for Smart People Forums - View Single Post - I need your honest advice (the more the better)

MartialDev · 08-07-2008, 06:27 PM

I read part of the first article, and stopped before the end.

Your first step is to choose a specific audience ("people who want to improve themselves" is not specific enough). Then, you need to write material that would benefit THEM, not material that interests YOU. The 100% personal guarantee misses the point.

This is all explained in The Infoguru Marketing Manual, which I highly recommend.

08-07-2008, 06:27 PM	#10 (permalink)
MartialDev Senior Member Join Date: Nov 2006 Posts: 375	I read part of the first article, and stopped before the end. Your first step is to choose a specific audience ("people who want to improve themselves" is not specific enough). Then, you need to write material that would benefit THEM, not material that interests YOU. The 100% personal guarantee misses the point. This is all explained in The Infoguru Marketing Manual, which I highly recommend.