Why not a 10 day challenge?
I understand it takes 21-30 days to form a habit, but it's a big committment. I'd be willing to bet, many people who are overwelmed by a 30 day challenge would commit to a 10 day challenge and after the 10 days, many would probably amend it to a 30 day challenge.
Also, you could make a 10 day challenge to accomplish something you've been putting off or to accomplish something you've always wanted to do... sort of a focused blitz .
That could be a lot of fun AND very productive. Plus, friends and family would probably make more allowances for just a 10 day challenge.
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