Ego. The ego makes you think that you just can't live without something and you absolutely need something but once you get it no is only enjoyable for a little while. The ego kills off the enjoyment of it because it needs you to move onto the next thing that you just can't live without and the next and the next- it has an endless list of wants, desires and needs. It's simply a distraction to keep you from ever being truly happy.
This is the reason why people who have everything they could ever want are miserable. The ego tricks you into thinking that once you have that job, car, lover etc that you will be happy. It wants you to look outside of yourself for happiness because it knows happiness will never come from the external ; )
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