I don't really understand the point behind having a 'private channel' (ie. a mailing list).
I don't understand what value it adds that your blog is not already providing (in terms of delivery channel - I realise the newsletters contain unique content). I also don't understand the benefit to providing offers to subscribers only.
I'm not trying to be facetious here - I just don't understand what you're trying to achieve with this.
__________________
When people see things as beautiful, ugliness is created.
When people see things as good, evil is created.
When the way is forgotten, 'morality' and 'piety' need to be taught.
-Dao De Jing, Chapter 2 |