A diverse array of skillsets helps too. There are plenty of skilled programmers who are completely unable to make a worthwhile product, mainly because they don't have any background in any other industry.
They end up creating products that have been done a million times before. Like
Pownce.
Send messages, files, links, and events to your friends. Create a network of friends and share stuff. It's free and easy…
Wow, welcome to e-mail.
A programmer who has never worked in restaurant management wouldn't understand the need for logistics planning applications between farmers and restaurant owners.
Someone who never worked in the mortgage industry wouldn't know that ten years ago banks were presenting their current rate offers to mortgage firms with sales teams who visited each mortgage company on a weekly basis. LendingTree saw the inefficiency of that process and immediately capitalized on it by creating an online clearinghouse for bank offers and current mortgage rates.
There are lots of businesses in place. They are all evolving -- limiting your knowledge to just one of them is not the same thing as specializing.
Quote:
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We owned all the tools ourselves, but not the skills to make a shelf with.
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- Modest Mouse, Missed the Boat.