Lee,
The first thing I'd change before anything is to take out the green bars under your header graphic.
In fact, if you can, I'd shorten the height of your header too.
The reason why I say that is because you can't see any of your content unless you scroll down.
You can't even tell the page changes when you click on your categories/pages because all the changes happen "below the fold" (the area you have to scroll down to see.)
When people don't see what they want right away they get confused and leave.
Show more off your "goods" up top and you'll probably see more success too.
Best of luck!
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