Also keep in mind what intent you're holding as you're looking into another person's eyes. The eyes are the window to the soul; so I like to imagine myself broadcasting respect, empathy and friendship when I do this.
Here's an interesting article of someone who decided to test out looking people in the eye and the results he got out of it.
Quote:
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The eye contact changed all that…They didn’t know me, but then, suddenly, it seemed they did. I thought of it as a kind of dominance, holding them in the kind of invisible grip you might have once seen employed by a villain in a DC comic. I got discounts I didn’t deserve, a room facing the water. I was warned off the calamari and onto the crab cake. The desk clerk perked up when I arrived at the hotel and stood up straighter when I checked out.
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The Invisible Grip (Esquire Magazine: Personal Finance) | SmartMoney.com