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Specifically, he regurgitates SBI! advertising hype by noting how a number of SBI! sites constitute the "Top 3%"
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That fact is true. You should also understand that Steve doesn't care that much for percentages (read the chances to become a black belt about that topic).
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.he then links to an SBI! sales page that "proves" the claim with *Alexa ranking* -- which Steve ***knows*** is worth very, very little, if anything. In fact, Steve himself has stated that he does not pay attention to his own site's Alexa ranking because of Alexa's *inherent* inaccuracy.
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Why don't you start with being honest yourself? Alexa is supposed to be a measure of traffic. Steve himself has his traffic logs to measure his traffic, and as a result their is no need to get information about his traffic from Alexa.
On the other hand if you talk about websites where you don't have the traffic logs Alexa is an objective source.
It's inaccurate but it still is an objective measurement.
I don't think that Alexas inaccuraty matters in this context. It should very well average out over the sites.
On the other hand it is not clear whether you can make that much from every website that reaches that kind of traffic.
But Steves writes for commited people. That should be clear to you when you read the copy and read other things from Steve.
I doesn't care that much whether the average user of SBI succeeds.