I'd say its better to offer it and see what they actually *do*.
Its like this one time I went it to do a product testing down at the mall. It was for this little home electrolysis machine, they demonstrated it and all that. Then they sit ya down and ask all these questions, one of which is "would you pay five dollars? ten? 15?", and so on. I said I'd pay 39.99.
Truth is, if I was in the store, and it was sitting on the shelf for 39.99 -- I'd prolly pass it up. Is it worth that? Yeah. Is it worth more than other things I could get for 39.99? Nope.
People say "yes" because they're telling you what they think something is worth, objectively, not what they would actually pay -- they can't really answer that until they're in the situation.
Social school of psychology -- simulate the situation, observe the behavior, and predict from that.
Allthough, just as a hip-shot, I think you'll do better with just one price. I really do. On a shelf, options help you swing from the competition in a crowded market. On the web, options have tended to work against me. |