Just to throw in some advice on pricing -- its better to see consumer reaction then set price accordingly, setting price first is like putting the cart before the horse.
Great way to do this -- get your tech skills up and put up a sign-up page, set the price, and "allow" people to sign up. When they click to sign up, put up a page that says you're still working on this, please check back, or whatever.
This allows you to do two things:
1) Raise the price until subscriptions per week drop sharply (that's your ceiling, and try to isolate-out other factors that might be causing it to drop), giving you a hip-shot sort of optimum.
2) As long as you don't collect billing info, this practice is fine. But, if you collect billing info then don't deliver anything, that's illegal. Obviously, they're trying to stem fraud.
I've done this before, and it works much better than when I tried to guestimate what a subscription was worth to people. It also stopped me from wasting time a couple times, doing all the work to create a subscription that people just weren't interested in.
Good luck!
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