Alexa ranking haven't thta much to do with search engine traffic.
They want to measure eyeballs but aren't measuring very exactly.
In general most pages on the web don't have the purpose of drawing much undirected traffic.
The website of a toastmaster club for example won't get much traffic from people who aren't members of the club. If that website gets ten visitors who aren't club member per month that's a healthy number.
On the other hand websites that want to provide the visitor with content need a lot more visitors.
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