He is a coach, he just takes a unique approach in his pricing model. I might be stretching here, but I'd say he's touched more people than any personal development coach who occupies the traditional pricing method.
Hell, he may even be making bigger strides with a lot of us than a personal coach would as we're strengthening ourselves by taking his advice by the articles and not his word. It's our own interpretation of truth instead of a modified palatable version from a "coach" who would know our intricacies. I like it better this way
