I think
Deepak Chopra's books are a perfect example of how much thought and creativity goes into the fine nuances of packaging and presenting a bestseller book. Likely his target audience has a huge overlap with Steve's as well.
Granted, Chopra's name is now almost a household name (well at least in the "spiritual / new-age" circles), so people would buy the book just seeing his name on the cover, but the designs are strikingly eye-catching and convey the energy of the books really well.