The main message the presenter of the seminar wanted to bring across is that by improving a little bit every day it will make a big difference over the course of a whole year.
An example could be a sales person making 100 sales calls a day. They convert 5% or 5 sales each day. There target for the next 70 days is to double it. Rather than starting to make 200 calls a day, they can start increasing the call volume by 1% each day.
Obviously there is a limit and you can't do this indefinetly but you can better your result until you reach your new target.
I am sure everyone finds different situations in their lives where they can apply the 1% rule.
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