I think the problem with the way LOA is being presented (as in The Secret) is that it degenerates into spiritual materialism rather quickly.
"What you think so shall you become" is different than "What you think will come to you."
The first statement leads a person to seek self-actualization. The second statement leads a person to seek objects that will please them.
People get frustrated I think because they are missing the realization that in order to get what you want, you must change you. By changing you, you change your relationship to the world.
People don't want to hear that. It sounds like work. They want instant gratification, something for nothing. The Secret played to this desire.
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