$10 a month? That's really not a big deal. It's a paltry sum to start a business.
I'd be asking more about additional costs. For example, how are you going to advertise? What kind of marketing budget do you have? I'd be a bit more ruthless about fleshing out the details of what you want the site to do, how you want it to work, etc.
I'd also propose this idea. Set a deadline for the "success" of the business. For example, if the business is not making $XXX by December 31, 2007, then my plan of action will be...
That way, he knows it's not an open-ended thing and that you are giving yourself a deadline for making a go of it.
I don't know if this helps or not, but it's just a couple of ideas.
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