 Landing Pages give focus
One of the positives about having traffic sent to a landing page over you're home pages is that you have the ability to control exactly the content on the landing page based on the focus you give your ads or the search term used to bring your visitors to your sight. When you bring them to your homepage they have to digg through what you have to look for what they were really interested in. When you have a landing page, you give them exactly the content they were looking for to bring them into your site.
Plus you can test different landing pages to see which of your topics go where. From what I've read on Steve's forums most of his organic search traffic never lands on his home page but on specific articles about a topic someone was curious about. |