I think DavidDavidDavid is right that this book is entertainment. The book does have some good basic information but as far as providing real value, its lacking.
But lets step back a little.
What I learned from the book was that Robert, a best selling author, and Donald, an international brand success, needed each other. Robert needed the association recognition of writing a book with the Donald. Donald saw an oportunity to cash in on Roberts book success. It was a win/win.
I really can't imagine that either one worked on this book for more than 8 hours. (wow, I wonder what they made per hour on this?)
So the book reminded me that no man(or woman) is an island. I need to look for opportunities with others that would benifit both parties. Although, I would hope to provide a product with a little more value. |