[MrLawofAttraction]

Some impressions.

I agree with zukin , the text and back ground tends to strain the eyes, if you inverse that , it would be more pleasing to the eye and draw people into the text. Also I would like to see a photo of your facility on the front page , it would reassure the person viewing the site that you are indeed a legitimate business. (not just an adsense/ sales site).You also want your address and business contact on the front page. Instead of random pet photo you need to present a gallery of pets. And frame it in a way that illustrates the positive work that you are doing and lets people develop an emotional attachment with the "stars of the show". One last thing with the ornaments, they also need to be 100% pet inspired and should have a label that thanks the person for supporting the shelter, people want to feel good and if you do that , they will feel good about their support of the shelter every time that they hang that on the tree each year and may make another donation at that time? Believe me people will hang an ornament like that in a prominent place of the tree for everyone to see , like a brownie badge.

I hope that helps,

Michael