Not to be negative or discouraging Steve, but I just came across an interesting report on the importance of choosing the right name for your book (or information product).
Quote:
Answer this question, FAST:
Which of these two book titles sells more copies…
Book #1: “A Thinking Person's Step by Step Guide to Weight Loss & Exercise Program”
Book #2: “Skinny Bitch”
A Thinking Person's Step by Step Guide to Weight Loss & Exercise Program
was written by two Ph.D.s and based on empirical research by guys with doctorate degrees.
Skinny Bitch was written by an ex-model and an ex-modeling-agent (if that’s
how you say it).
Time’s up. Which one sells more?
Well, according to Amazon.com, A Thinking Person's Step by Step Guide to
Weight Loss & Exercise Program is their #437,317th best-selling book, whereas Skinny Bitch comes in at #56.
My question for you is…
WHY?
Why do people who have no fancy doctorate degrees, no previous fame, and
no “science” behind their ideas sell enough books to get rich… while the “experts” fall to #437,317?
And the heart-breaker is that the Ph.D.s probably spent YEARS of their life
working on their book. Do you think anyone is going to read it?
Nope.
Here’s a kicker for you: The Skinny Bitch gals just released a follow-up: Skinny Bitch In The Kitch.
A cookbook.
#179 on Amazon as I write this. Not bad.
One of these two pairs of authors is thinking like a CUSTOMER… and like a
MARKETER… and one of them IS NOT.
I’ll leave it to you to do the math.
I hope you’re not offended by the title of the “Skinny Bitch” book. I’m using it
specifically because these two women GET something that most people don’t.
In case you haven’t noticed, it’s become “cool to be bitchy” lately. It’s a sort of “statement of individuality“ for immature (yet adult) women who want to come across as fashionably sophisticated and edgy.
And the idea of “skinny” – well, you may have heard that some women desire
that as well… but only a few.
Together, these words are MAGIC as a book title (obviously).
....
If your product does not INSTANTLY resonate with your prospect – and hit
them at a GUT LEVEL in a powerful way, you’re going to be like the guys who wrote
the weight-loss book above… and who probably sell one or two copies a month… to
their friends.
Trust me, you don’t want to be #437,317 in sales on Amazon.
You want people to beat a path to your door, and then push the money in your
face!
And that’s what you’ll get when you learn how to think like a customer, think
like a marketer, and translate what you’re teaching into words and ideas that trigger
GUT-LEVEL buying responses from customers.
I just shared what is probably the MOST common and MOST expensive
mistake that “new gurus” make.
...
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So sheffy, the two Ph.D.s tried to put their readers in the category of "Thinking Person" and look what they got.
Steve's fans will buy the book anyway, but when they are finished, who else will buy based on a bold caps "Smart People"? (I read that it's exactly because he wants to reach a broader audience he decided to make a classic book, and not an ebook.)
PS: The rest of the report is on the guru mastermind blog (Eben Pagan), coold stuff for business in there. I didn't put it complete since it's long.