The publisher is in charge of creating the cover, not Steve. Of course, they run it past him, but he didn't tell them how to design the cover at all. If he did it would probably look different and have different colors.
At first I was not a fan of the cover. I didn't like the red. The top part is blue (not sure if that's coming across on everyone's monitors), not purple.
I was originally imaginging a blue and gold color scheme. Not sure why they went with red. I think the book will appeal to more to the left-brain but I think it conveys authority and that's good.
When I went online to Amazon and took a look at the current top personal development books I actually thought this cover looked best among the rest. I wasn't expecting that. But that's what I determined.
I might pick up a book with this cover but I might not. Depends on my mood. If I was looking for spiritual self help it wouldn't appeal to me but if I was looking for real world solutions to real world problems then this book would stand out to me.
I don't love the cover, but I do think it's a good cover for the position they're trying to put him in. |