It looks very much like many of the books that are written by the guys we're booking for high-level corporate speaking engagements -- lots of big company CEO's in the audience.
These are people who already know how to grow their business, but after dedicating their years since college to traditional Wharton entrepreneurial-type values, many of them are ready to think about their lives in terms of relationship, win-win, what really gives them joy and fulfillment, making a difference.
I think my boss and his pals would feel no compunction about reading a book with a cover like this, but they would get a little ooogy at a cover that has clouds and angels on it.
For me, I think I'm right in the middle -- I'd be likely to pick up the left- or right-brain covered books (blechh!
). I think the far-right-brain people I know, the ones who are attracted to books that look like "Ask and It is Given", who would pass this one by.