I'd give it a 5 or 6 out of 10, assuming the goal was to stand out.
I think it's important that the name should be in large print; the same for "Smart People" (and I think both of those were achieved nicely).
As for the colors: The very thin borders around the white letters (blue for the red background bit and vice versa) look not so very nice. In fact to some degree I'd say it hurts the eyes.
Also, I'd go for more intense green-blue or only blue instead of purple. Might be only me, but it kind of reminds me of Roman-Catholic priests to look at a combination of intense red and purple.
Finally, I think the overlap of the "p" with "Smart" makes the title look cramped. |