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Originally Posted by michael.shearer  People search the web and find the plethora of topics Steve has written about - he has high rankings for this variety of topics. |
You start losing your rankings when you stop updating your website / blog regularly.
The other point I want to make is that an inherent attraction of a popular blog is that, well, there's a living person and unique personality behind it (of course, the blogger has to be an interesting person). Readers keep coming back because they want to know what's happening next in his life.
If you're interested in interesting people, and you find Steve Pavlina an interesting person, BUT he stops blogging, then you might as well start writing the biographies of William Shakespeare, Adolf Hitler, Mahatma Gandhi, Louis Pasteur etc. All are also interesting people, and none produce any more new material about their lives.