I totally disagree that Steve's blog would quickly lose revenue if he stopped blogging. I bet that a majority of his advertising earnings are from new visitors who are unfamiliar with his site layout and click on advertisements. Returning readers know the layout and where exactly to find Steve's content, most likely avoiding the ads.
People search the web and find the plethora of topics Steve has written about - he has high rankings for this variety of topics.
This blog is like a book - revenue would continue even if it was no longer being worked on.
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