The thing to bear in mind is that you won't make money straight away.
Most blogs die after three months because their owners are disappointed with how much they've made compared to the amount of work they've put in. Therefore, most of teh "competition" you are seeing are newbies who haven't got much of an audience and will give up shortly.
Concentrate on building traffic to your site in the first year. Once it has built up and you have earned a decent pagerank, things will improve sharply. I don't think there is any site/blog that made a lot of money in the first year. The money comes in the following years provided you have stuck with it, written good content and built up decent traffic.
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