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Originally Posted by Keith  Actually, the post was about launching a new idea in a not-yet-populated niche without having an established giant grab your idea and run with it. It wasn't about jumping into an existing pool.
Still a good blog entry, though... |
That's effectively Steve's point. If you go for the more challenging idea, an established giant would probably not want to run with it in the first place.
For example, could any search engines have taken Google's idea and run with it? Probably not.
One of the reasons I openly share all of my best ideas is because I know that it doesn't threaten my ability to generate value, either for myself or others. The value I generate comes from my internal resources, not one specific idea that, if someone was to find out about it, all is lost. If you ground yourself in similar things -- ideas that leverage your unique talents and strengths -- you'll never have to worry about your competition again since they simply "can't" compete with you... they just don't have unique combination of resources needed.