Seeker: many thanks for the 411! Part of the problem with self-education, especially WRT these kinds of things, is that there is no "text" or "timeline" and thus one integrates willy-nilly, as one may.
As for advertising, yes, I know that's precisely the point of it (like why the Marines advertise differently than the Army). That's why I brought it up...I was wondering whether there are any other such "tricks" to be employed in business besides, obviously, a better mousetrap, in order to overcome or at least keep even with one's competitors.
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